Social CRM is Part of the Strategy, Not the Strategy Itself
As business methods and tactics shift to accommodate social media, many companies who have been late bloomers, so to speak, scramble to introduce social to their way of doing things. The Internet...
View ArticleSo You Think Social Media is Free? It’s Not and You Better Have a Plan
Something that happens all too frequently with businesses that are new to social media is that they jump right in without a plan. Apart from just a general lack of strategy and planning, they have no...
View ArticleUse Your Social Media Powers for Good, Not Evil
One of the greatest benefits of Social CRM is the ability to monitor the conversations that are happening around our brands/products/companies. We can get an idea of the sentiment and listen in on...
View ArticleUsing Social CRM Solutions for Event Management
Practically no event happens in a singular fashion anymore. Sports, television, conferences, and just about any other event you can think of – big or small – all exist online, as well. Whether you...
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Do you really need so many different software tools for your Social Business?
The enterprise software market seems to have no memory. If you have been in it for more than a handful of years, you may have seen the repetitive patterns emerging. One of these patterns is the move...
View ArticleSocial Analytics: What we learnt from Women 2.0 Conference
Last week, on February 14, the Women 2.0 conference, themed “The Next Billion,” was held in San Francisco. Among those present at the conference were eminent speakers, investors, startup entrepreneurs,...
View ArticleSocial Media for Educational Institutions: How to get started
Spend any amount of time around prospective students entering universities, and one thing will become very apparent and quite quickly: they are social creatures. Their social interactions extend far...
View ArticleWhat can we learn from social media performance of top brands at CeBIT
Each year, CeBIT showcases digital IT and telecommunications solutions from around the world. This year, the world’s leading high-tech event was held from March 5-9 in Hannover, Germany. We at...
View ArticleB2B versus B2C in tech: Buildings don’t buy your product, people do!
“Buildings don’t buy from buildings, people buy products from people, and so marketers need to focus on people, not B’s or C’s.” Jonathan Becher, Chief Marketing Officer, SAP Is this idea that...
View ArticleWhy is the the Customer Experience important in the Consumer Durables industry?
While there was been a lot of talk in the last few years about Social Media and the B2C market, there’s been a too broad a brush that has been used to paint the ‘B2C’ sector. Not every company that...
View ArticleSocial Media for Educational Institutions: How do you measure success
A few weeks ago, I wrote a blog on how educations institutions can get started with social media. This week our focus is on measuring success. In order to know that any action is having a positive...
View ArticleCan social media save lives?
This sounds like a fairy tale, doesn’t it? Not so fast…. Few people currently question the opportunity social media has to revolutionize industries and companies. Many organizations are currently...
View ArticleHow to become a social media marketing campaign ninja
Many marketers already know that social media can play a significant role in extending the reach of our marketing campaigns (and events) by allowing us to reach a much larger audience. At the same...
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Dreamforce Social Media Survival Guide
A few weeks ago, I wrote a post on how you can become a social marketing campaign ninja. In the run-up to Dreamforce, one of the tech industry’s most coveted events, I wanted to highlight a few tips...
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Social media marketing for startups & beyond – 3 takeaways
Last week, I had the honor of being a panelist discussing Social Media Marketing for Startups and beyond in an event organized by SIPA. I was on the panel with Jason Miller and Adam Helweh. Most of the...
View Article3 key takeaways from social lead generation webinar
Last week, I had the honor of speaking with Jon Moody, Director of Marketing at Pyramid Analytics, in a webinar where he explained how he is using social channels for lead generation. The webinar was...
View ArticleData Services: The essential plumbing of the Digital Marketing Stack
This is a continuation of a series of posts sharing my thoughts on the various components of a digital marketing stack. The series stared off with a post: “What does your digital marketing stack look...
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